At the Netherlands’ largest and only Apple Premium Partner, I was responsible for shaping the company’s internal and external visual communication as part of a two-person team. As the lead designer, I worked on a variety of projects that elevated the brand on multiple levels, from creating in-store materials to developing visuals for the website, social media, and other online platforms. My work ensured a cohesive and professional representation of the brand across all channels.

As the lead designer for our seasonal campaigns—including the holidays, Black Friday, summer deals, and more—I oversaw the creative process, with designs featured in stores nationwide, on the website, and across social media. Here’s a look at my two consecutive Holiday Campaigns, showcasing the progress from my first to my most recent campaign.

Different elements to HEMA, a big dutch department store, for their 2022 holiday campaign

Working as one of the main leads of HEMA’s, a big dutch department store, bulk buying discount weeks.

Bachelor thesis project about the next Holiday season campaign for fonQ

fonQ Magazine fall/winter edition 2021. Being part of the lead design team for this edition.

Projects where storytelling & world building are at its core. Showing the story of Hansel and Gretel in a new and unexpected way

Projects and tasks I undertook as an intern at fonQ

An immersive experience for new students to get to know each other.

Different logo designs for fictional companies to improve and work on my creative and design skill set

How to bring the importance of cyber security under the attention of employees